citizens for suzanne ness
citizens for suzanne ness
introduction
Citizens for Suzanne Ness is an ongoing campaign effort for incumbent Representative Ness for the Illinois House of Representatives. In a battleground district, Ness flipped a seat and has held office for 3 campaign cycles.
my role✨
Develop and Execute a Dynamic Social Strategy: Implement a comprehensive social media plan, continually refining and adapting it to align with evolving goals and audience needs.
Oversee Content Calendar and Campaigns: Lead the management of content schedules and campaign initiatives to ensure consistent, strategic, and timely engagement across all platforms.
Supervise and Mentor Social Media Interns: Provide leadership and guidance to social media interns, fostering growth and ensuring high-quality contributions.
Create Engaging Multimedia Content: Develop visually compelling content, including photos, videos, and graphics, that enhances brand identity and engages target audiences.
Collaborate on High-Impact Design Projects: Partner with graphic designers to produce essential marketing collateral, website updates, and other major creative needs.
Engage with Key Stakeholders Weekly: Meet regularly with the Campaign Manager and Candidate to stay informed on current events, review content strategies, and plan for future initiatives.
Refine and Evolve Campaign Messaging: Develop and iterate on messaging strategies for Citizens for Suzanne Ness, ensuring alignment with the campaign's vision and objectives.
Lead Event Management: Oversee the planning and execution of all campaign events, ensuring smooth operations and maximum outreach.
Analyze Engagement and Performance Metrics: Monitor and assess social media engagement and performance metrics on a weekly basis, using insights to refine strategies.
Design and Implement Email Marketing Campaigns: Create targeted email marketing strategies and oversee their execution to boost engagement and foster supporter relationships.
results!
Through organic content, increased following count by over 50% in 5-months.
Steadily increased Mailchimp subscriber rate by implementing consistent emails, and collateral marketing efforts while utilizing A/B testing to better understand audience.
In the 2024 campaign cycle, increased Instagram reach by 429.3%. The account has been public and run since 2017.
In the 2024 campaign cycle, increased Facebook reach by 135.9%. The account has been public and run since 2017.
In the 2024 campaign cycle, increased Instagram visits by 453.8% by implementing strategic content to reach non-followers, and strategically planning collateral material to engage audience to follow socials.
In the 2024 campaign cycle, increased Facebook visits by 241.9% by implementing strategic content to reach non-followers, and strategically planning collateral material to engage audience to follow socials.
Implemented Tik-Tok with content that engaged that audience, creating another realm of high organic reach to drive awareness.
Organized 3-events that raised over $90,000 through individual contributions and sponsorships from local partners.
Organized volunteer opportunities that assisted in reaching thousands of constituents to increase awareness.
Assisted in increasing Suzanne’s margin of winning by 3%, totally an 8% margin in a battleground district.
